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Real estate × Marketing: Testing, learning, sharing
QUICK UPDATE: For those of you who've been reading this newsletter for a while you'll know it's mostly been Dubai real estate and market news. Over time though, I’ve wanted this to feel more useful. Less surface-level updates, more real value you can actually take something from. At the same time, a lot’s been happening inside the business. Over the last few months, we’ve grown our media team quite a bit. Not to pump out more corporate content, but to give every agent in the company access to...
JAAFRI JOURNAL ISSUE #9 Aman, Records & Awards.↓ Hey folks 👋🏽 It’s been a while since the last edition - between events, projects, and expansion, things have been non-stop. Let’s dive in. A Record Breaking Year 🚀 With two months still left in the year, Dubai’s real estate market has already broken its 2024 record. Total property sales have crossed AED 559 billion ($152 billion) by the end of October - beating last year’s full-year total of AED 522 billion. The surge is being driven by...
JAAFRI JOURNAL ISSUE #8 Dubai Leads the World in Greenfield FDI↓ Hey folks 👋🏽 Dubai Leads the World in Greenfield FDI 🥇 What is Greenfield FDI?FDI (Foreign Direct Investment): Money invested by overseas companies or individuals into another country.Greenfield FDI: When that money goes into creating something brand new from scratch - like opening a new office, factory, hotel, or regional HQ - instead of just buying or merging with an existing company (M&A).Think of it as planting a new tree...