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Real estate × Marketing: Testing, learning, sharing
QUICK UPDATE: For those of you who've been reading this newsletter for a while you'll know it's mostly been Dubai real estate and market news. Over time though, I’ve wanted this to feel more useful. Less surface-level updates, more real value you can actually take something from. At the same time, a lot’s been happening inside the business. Over the last few months, we’ve grown our media team quite a bit. Not to pump out more corporate content, but to give every agent in the company access to...
JAAFRI JOURNAL ISSUE #10 Happy New Year!↓ Hey folks 👋🏽 HAPPY NEW YEAR! Reflecting back on 2025 💭 I ticked off a few bucket-list moments and closed the year celebrating a friend’s wedding. Some reflections and notes to self from the year: Problems don’t go away. They just change. You don’t wake up one day with 0 problems. Learn to deal with them better instead of wishing they’d disappear. Nobody cares as much as you do. Stop overthinking every move. Most people are too busy worrying about...
JAAFRI JOURNAL ISSUE #8 Dubai Leads the World in Greenfield FDI↓ Hey folks 👋🏽 Dubai Leads the World in Greenfield FDI 🥇 What is Greenfield FDI?FDI (Foreign Direct Investment): Money invested by overseas companies or individuals into another country.Greenfield FDI: When that money goes into creating something brand new from scratch - like opening a new office, factory, hotel, or regional HQ - instead of just buying or merging with an existing company (M&A).Think of it as planting a new tree...