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Real estate × Marketing: Testing, learning, sharing
QUICK UPDATE: For those of you who've been reading this newsletter for a while you'll know it's mostly been Dubai real estate and market news. Over time though, I’ve wanted this to feel more useful. Less surface-level updates, more real value you can actually take something from. At the same time, a lot’s been happening inside the business. Over the last few months, we’ve grown our media team quite a bit. Not to pump out more corporate content, but to give every agent in the company access to...
JAAFRI JOURNAL ISSUE #10 Happy New Year!↓ Hey folks 👋🏽 HAPPY NEW YEAR! Reflecting back on 2025 💭 I ticked off a few bucket-list moments and closed the year celebrating a friend’s wedding. Some reflections and notes to self from the year: Problems don’t go away. They just change. You don’t wake up one day with 0 problems. Learn to deal with them better instead of wishing they’d disappear. Nobody cares as much as you do. Stop overthinking every move. Most people are too busy worrying about...
JAAFRI JOURNAL ISSUE #9 Aman, Records & Awards.↓ Hey folks 👋🏽 It’s been a while since the last edition - between events, projects, and expansion, things have been non-stop. Let’s dive in. A Record Breaking Year 🚀 With two months still left in the year, Dubai’s real estate market has already broken its 2024 record. Total property sales have crossed AED 559 billion ($152 billion) by the end of October - beating last year’s full-year total of AED 522 billion. The surge is being driven by...